I Am Giving Away A Book: The E-Myth by Michael Gerber
An instant classic, this revised and updated edition of the phenomenal
bestseller dispels the myths about starting your own business. Small business
consultant and author Michael E. Gerber, with sharp insight gained from years of
experience, points out how common assumptions, expectations, and even technical
expertise can get in the way of running a successful business.
Gerber walks you through the steps in the life of a business—from
entrepreneurial infancy through adolescent growing pains to the mature
entrepreneurial perspective: the guiding light of all businesses that
succeed—and shows how to apply the lessons of franchising to any business,
whether or not it is a franchise. Most importantly, Gerber draws the vital,
often overlooked distinction between working on your business and working in
your business.
The E-Myth Revisited will help you grow your business in a productive, assured
way.
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